26 January 2021
Tips to Sidestep Common Survey Design Pitfalls
Today’s tips on survey design include:
- Be clear and transparent
- Ask what you need to know
- Avoid double-barrelled questions
Today’s tips on survey design include:
When it comes to survey scales, best practice is to provide response options that reflect the full range of potential response options and to ensure you offer a balance of positive and negative options. But I’m sure you’ve all come across survey questions where it seems the intent of the survey designer is to skew the data in their favour. READ MORE